Database management has become a crucial tool for businesses looking to maximize the value of their data. With targeted data strategies, we help you optimize your database, improve campaign performance, and unlock new business opportunities.
Database management involves organizing, enhancing, and overseeing business data. It’s a fundamental discipline that ensures the quality and usefulness of your data assets.
With our tailored approach to data management solutions, we help you maintain a clean, updated, and high-performing database. The benefits are numerous: improved operational efficiency, more targeted communications, and increased conversions. With our support, your data management system becomes a strategic asset to help you achieve ambitious growth goals.
One of our core database management services is contact list cleansing. We ensure that only relevant contacts remain active, eliminating duplicates, invalid email addresses, and inactive users.
A well-maintained contact database is essential for the effectiveness of your marketing campaigns. A clean database reduces resource waste and boosts the chances of success in your promotional efforts.
Newsletters are a powerful tool for maintaining strong relationships with your customers and fostering long-term loyalty. Using advanced database management techniques, we craft personalized and engaging email marketing campaigns tailored to your users' needs.
An effective newsletter strategy ensures you stay connected with your customers, offering them relevant content and targeted promotions.
Through our multichannel approach, we can plan and manage direct promotional activities on your database. We integrate strategies such as SEO, SEM, marketing en redes sociales, native advertising, email marketing, SMS marketing, and chatbot/voicebot technology to help you achieve your business objectives.
Whether you're aiming to meet performance targets or develop a comprehensive full-funnel strategy, our dedicated business units will guide you in choosing the best data management solution for your brand.
If you have a large proprietary database, you might be sitting on a goldmine without even realizing it!
Databases with many records often contain "dormant" contacts—inactive users who could be reactivated with the right customer data management system.
This service includes a series of digital marketing activities, all based on a personalized customer experience designed to reignite interest among dormant contacts.
The first step is a thorough database analysis. We carefully evaluate user data, verify acquired consents, and analyze privacy notices to ensure compliance with current regulations.
This phase allows us to identify dormant contacts and understand their past behaviors, enabling effective database segmentation.
Once the data is gathered and analyzed, we move on to database segmentation. Contacts are categorized based on criteria like interests, past interactions, purchased products, or preferred channels. This segmentation enables us to create homogeneous user groups and develop highly targeted and personalized strategies.
Based on these insights, we design a custom customer journey specifically aimed at reactivating dormant users. Each stage of the journey reconnects the contact to your brand, sparks interest, and guides them toward conversion.
We use personalized messages, exclusive offers, and relevant content to capture attention and drive action.
The customer data management campaign is not limited to just one channel. We implement integrated multichannel strategies, ensuring full coverage and increasing the chances of reaching contacts at the right moment on their preferred channel.
Throughout the campaign, we continuously monitor the performance across all channels and activities.
Thanks to our database management methodology, we successfully reignite interest in dormant users, turning them into potential customers and boosting your database’s ROI.
Our in-house Contact Center is another strength of our database management services. We offer customer care, telesales, upselling, cross-selling, and appointment-setting activities.
This integrated approach maximizes the value of your database, turning data into concrete opportunities. Whether handling support requests or introducing new products, our team is ready to assist at every stage.
Privacy is a critical aspect when managing a database. In our data management services, we always ensure compliance with current regulations and protect your users’ sensitive information.
Proper data handling not only ensures legal compliance but also builds customer trust in your brand. Our expertise in database management solutions allows us to securely and ethically manage your database.
Ongoing monitoring of active channels and campaigns is a key element of our database management approach. We analyze performance across each channel to assess user behavior and engagement, optimizing activities in real time.
With our Hub AI business unit, we integrate Artificial Intelligence into our processes, enhancing and accelerating analysis and monitoring capabilities developed over a decade of experience.
Based on your specific needs, we’ll set up a detailed reporting system, providing clear insights into key KPIs and outlining the next steps. This empowers you to make informed decisions and maximize the value of your contact database management.
We are a Digital Solution Company with offices in Turin, Lecce, and Madrid.
Since 2011, we have been offering innovative and customized solutions in the field of digital marketing.
Our strength lies in the synergy between teams and divisions, working together to guide our national and international clients towards their goals.
Across Performance
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Across Hub AI
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Phone: +39 011.7920826
Email: info@across.it
Torino
Via Confienza 10 - 10121 (Turín)
Torino - Contact Center
Corso Unione Sovietica 612/3/C - 10135 (Turín)
Lecce - Contact Center
Viale Francia 17 - 73010 (Lecce)
Madrid
C. de la Alameda, 22, 28014 (Madrid)
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