Native Advertising:
the ad is there, but you don’t see it

An advertising approach that blends seamlessly with native content, engaging the user without being intrusive.

User attention is a precious and limited resource. That’s why the secret to successful advertising lies in capturing attention within the first few seconds and maintaining it over time.
With the constant stream of information users are exposed to, it might seem that longer formats—like native content ads —are less effective. In reality, their success is built on the opposite principle: users browsing news portals are already open to reading and going deeper into topics.
This is not an intrusive format, but rather a piece of content the user actively chooses to engage with by clicking the ad.
What makes native ads unique and effective is their ability to blend in with the editorial content of online news portals and magazines. With an engaging mix of headlines and visuals, the advertising content draws attention without being perceived as disruptive.

Why choose Native Advertising

If your goal is to improve ad campaign performance, increase brand awareness, and reach a broader audience in a non-intrusive way, digital native advertising might be the perfect choice for your business.
This strategy allows you to integrate seamlessly into content streams, offering ad experiences that not only grab attention but also build a more authentic connection with your customers.
Thanks to its adaptability, native content ads can deliver tangible results in terms of engagement, conversions, and brand visibility.

The main benefits of native advertising services include:

High user engagement – native ads attract more attention than traditional display ads, driving more genuine and spontaneous interactions.

Increased credibility through valuable content – by offering useful and relevant information, native content ads enrich the user experience instead of interrupting it, increasing brand trust and aiding decision-making.

Versatility and adaptability across platforms – this strategy works effectively across various channels, from news websites to social media, ensuring wide message distribution and the ability to reach users throughout their browsing journey.

The user journey in Native Advertising: from discovery to conversion

The approach behind native display ads relies on a well-structured funnel aimed at capturing attention, maintaining interest, and guiding the user toward conversion.

Interest – the user encounters content that discreetly and naturally captures their attention.
Attention – as the user dives deeper, they become more engaged and develop awareness of the brand or product.
Intent – after absorbing the information, the user starts considering taking action, such as visiting the website, requesting more info, or interacting with the brand.
Conversion – thanks to an effective call to action and the trust built throughout the process, the user completes the desired action, whether it’s a purchase, a registration, or contacting the company.

CHOOSE NATIVE ADVERTISING

The effectiveness of Native Advertising

This advertising format is an excellent solution for increasing brand visibility through media strategies or for performance-driven objectives.
Native advertising marketing is especially effective in achieving goals such as:

Lead generation

Brand awareness

High-quality traffic

Unlike other ad formats, the user journey doesn’t stop at a simple display ad click. The user is redirected to a landing page designed in editorial style—both visually and in terms of content. This means the destination page replicates the browsing experience typical of the portal hosting the campaign.
As a result, interaction quality is higher, clicks are more qualified, and the generated leads are more likely to convert.
Thanks to its adaptability across formats and platforms, native display ads fits perfectly into multichannel strategies, allowing brands to reach interested users across multiple touchpoints and further optimize conversion rates.

Our Native Advertising partnerships

We’ve been working in the native advertising services industry for years, gaining experience and expertise that have led us to establish partnerships with the most important platforms in the field.
In 2022, we solidified our partnership with Taboola, one of the world’s leading native display ads platforms, and officially joined the Taboola Partner Program.

But we didn’t stop there. We believe in continuous learning and staying updated with the latest industry innovations. That’s why in 2023, we earned the Taboola Pro Certification—an acknowledgment of our expertise in optimizing native advertising marketing campaigns.
This certification helped us further refine our digital strategies and expand our know-how. As a result, we provide our clients with highly specialized, tailored, and performance-driven services.

We are a Digital Solution Company with offices in Turin, Lecce, and Madrid.

Since 2011, we have been offering innovative and customized solutions in the field of digital marketing.

Our strength lies in the synergy between teams and divisions, working together to guide our national and international clients towards their goals.

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CONTACT US

Phone: +39 011.7920826
Email: info@across.it

Torino
Via Confienza 10 - 10121 (Turín)

Torino - Contact Center
Corso Unione Sovietica 612/3/C - 10135 (Turín)

Lecce - Contact Center
Viale Francia 17 - 73010 (Lecce)

Madrid
C. de la Alameda, 22, 28014 (Madrid)

Native Advertising:
the ad is there, but you don’t see it

An advertising approach that blends seamlessly with native content, engaging the user without being intrusive.

Tell us your goal, we’ll reach it together.

How can we help you?

Why choose Native Advertising

The main benefits of native advertising services include:

The user journey in Native Advertising: from discovery to conversion

The effectiveness of Native Advertising

Lead generation

Brand awareness

High-quality traffic

Our Native Advertising partnerships

Are you convinced?

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