The entire process of contacts qualification is called lead management and is the next step after lead generation. Lead management and lead qualification are essential to close the direct sale or make an appointment with future customers through warm calls.
Having marketing qualified leads is very important to achieve any objectives, while at the same time optimising available resources. Unqualified contact lists, on the other hand, are mostly a waste of time and, consequently, of budget.
With our two internal Contact Centres, we work on your lists to give you only qualified leads and allow you to concentrate on them, with an additional advantage compared to before.
Some businesses are less interested in direct sales and aim to bring customers to their point of sale, shop or office. The Contact Centre can provide valuable support in this case, by contacting your contact list directly to schedule your appointments.
Experienced operators will work simultaneously on the contact list provided to call users back quickly, in order to maintain their interest in the product or service offered and make an appointment with the designated consultant or in the designated place.
The advantage of using resources outside the company for telemarketing activities is immediately clear: in just one day, you reach many more users and you know that behind the work of each operator there is a contact management IT system and reliable quality control on every call to prevent irregularities and to optimise your campaign.
Efficient lead management and qualification can increase your profit significantly. It is easy to see why: not only do you gain actual customers who buy the product or service but you also make savings by outsourcing the calling and qualification process.
Entrusting this to an outsourced Contact Centre can prove much more efficient from a time and lead qualification perspective, for many reasons. The first is that by having more people available to call back interested contacts, the list is worked through faster and users are intercepted when they are still interested.
The second is that operator training is designed to be flexible and suitable for all businesses, aimed at always achieving the best results. Lead management is an activity that should be included in every marketing campaign plan because it refines and streamlines contact lists so they do not include users who are not really interested, or false details. A qualified list is an excellent starting point to begin selling and increasing your turnover.
Only with an experienced Contact Centre boasting the best operators can you perform non-invasive lead management. The aim is not to disturb the user but to gain their interest to offer them the desired commercial product or service, or to make an appointment at a physical site or with an experienced consultant.