Social Media Marketing : reach your target audience with personalized advertising
Do you want your brand to engage in a direct conversation with online users? Social media marketing is the activity that allows you to build trust and offer personalized customer care based on your audience’s needs.
Social media marketing services are carried out across major platforms like Facebook, Instagram, LinkedIn, and TikTok. These platforms are carefully selected according to your business and target audience.
Social media advertising includes two core areas: Organic Social Media and Paid Social Media.
Organic activities focus on managing your brand’s social pages (social media management) by a specialized Media department.
These activities aim to:
Specifically, we offer:
On the other hand, Paid Social Media activities are designed to reach new users across top social platforms with full-funnel strategies aimed at:
Social media advertising campaigns can follow two main payment models:
Our Media business unit can design the best social media marketing strategy by strategically combining paid and organic activities to generate the best long-lasting results for your brand. With this approach, we can reach a broad audience through sponsored content while nurturing strong, steady organic growth that builds an authentic relationship with your target.
However, these two approaches can also be managed independently, depending on your brand’s specific goals. If your goal is performance-driven results through targeted investment, we’ll prioritize paid campaigns. If you aim to build a long-term presence and engage naturally with your audience, we’ll focus on organic strategies, optimizing content to boost visibility without relying on ads.
Social campaigns are essential tools for growing your business, engaging your audience, and achieving measurable results.
Thanks to their potential, social media marketing services offer several key benefits:
Social media marketing tools allow you to reach a specific audience based on demographics, interests, and behaviors.
Advanced analytics tools help you measure results and continuously improve your strategy.
Through targeted campaigns and customized content.
With a consistent and coherent presence on social platforms.
Creating a loyal network of users ready to engage and share your brand’s content.
Content strategies and advertising drive qualified users directly to your website or e-commerce.
Multichannel strategies combine social media management with other marketing tactics to optimize engagement and conversions. This approach allows you to connect with your audience across various platforms, reinforcing your message and enhancing user experience.
Social Media Ads and Email Marketing: Combine social ad campaigns to generate leads with personalized email sends to boost conversion.
Social Media Ads, SEO, and Content Marketing: Targeted ads to drive traffic to your blog, enhancing brand authority and organic ranking.
Social Media Ads and Google Ads: Coordinated strategies between social and search to engage users at different stages of the purchase funnel.
Social Media Ads and SMS Marketing: Ads to capture leads, followed by direct messages to drive conversion.
Each social network has its own characteristics, language, and audience. The real challenge in activating social media advertising campaigns lies in identifying the best communication strategy while respecting users in their personal, leisure-driven social spaces.
Thanks to our experience and our constant tracking of online trends and languages, we are able to develop content and social media marketing campaigns tailored to specific and personalized targets. Through social media, users interact and express their opinions about products and services. This is both an opportunity and a challenge: direct engagement enhances campaign quality by aligning with audience interests, but even a small misstep can compromise campaign success.
That’s why our Social Media team and Performance department are ready to support you in designing and managing tailored campaigns for your brand.
Want to find out how we can help you? Contact us and start reaching your audience through the power of social media marketing!
CONTACT US
We are a Digital Solution Company with offices in Turin, Lecce, and Madrid.
Since 2011, we have been offering innovative and customized solutions in the field of digital marketing.
Our strength lies in the synergy between teams and divisions, working together to guide our national and international clients towards their goals.
Across Performance
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Email: info@across.it
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Via Confienza 10 - 10121 (Turín)
Torino - Contact Center
Corso Unione Sovietica 612/3/C - 10135 (Turín)
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Viale Francia 17 - 73010 (Lecce)
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C. de la Alameda, 22, 28014 (Madrid)
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