Choosing the right ad network:
Google Ads campaigns and Bing Ads campaigns
Google Ads and Bing Ads are essential platforms for anyone doing Search Engine Marketing, each offering unique advantages depending on your goals, budget, and audience.
Google Ads campaigns dominate the space with their vast reach, sophisticated tools, and advanced targeting capabilities. With access to the world’s most popular search engine, advertisers can tap into massive volumes of queries every second, making it ideal for those aiming to generate high traffic, brand awareness, and strong conversion rates. The platform allows for detailed segmentation by demographics, device, location, and even user intent, giving businesses exceptional control over how and where their ads appear.
On the other hand, Bing Ads campaigns, while covering a smaller share of the market, offer a set of compelling advantages that shouldn’t be overlooked. The platform generally has a lower cost-per-click, faces less competition, and reaches an audience that’s often more mature, educated, and with higher purchasing power—especially effective in the B2B space, thanks to its integration with LinkedIn for professional targeting. Moreover, Bing Ads can be a smart choice for brands looking to diversify their strategy, optimize ad spend, and reach users who may not rely solely on Google for their searches.
Our method
There are several reasons why a company might choose to outsource SEM services rather than manage them in-house. These include:
The extensive know-how we’ve gained from over ten years in the industry
An in-house team of experts dedicated to your project, both technically and creatively
Continuous ad performance monitoring and optimization whenever needed
Monthly detailed reports with all the key metrics to evaluate your campaign
For companies whose core business isn't marketing, managing a successful search engine marketing campaign in-house can be very time-consuming and costly. Outsourcing may be the most effective solution.
