Chatbot and Voicebot: when marketing meets artificial intelligence

Conversational AI is redefining how companies interact with their customers.

Tools like the chatbot and the voicebot represent one of the most advanced frontiers for creating personalized, fast, and efficient interactions. These AI-powered channels automate complex processes, enhance user experience, and deliver measurable performance outcomes.
Whether it's a chatbot integrated into your website or a voicebot handling voice calls, both tools fit perfectly into multichannel strategies, working seamlessly with database management and other marketing channels.

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What is a chatbot?

A chatbot, or virtual assistant, is an AI-based tool designed to simulate human conversation through text messages. Integrated into websites, mobile apps, or social media platforms, our AI chatbot leverages conversational AI to provide instant answers, collect data, and guide users toward specific actions in real time.
The AI chatbot online is particularly effective when used as part of a conversational marketing strategy, enabling direct, engaging, and scalable communication with your audience. It can handle multiple interactions simultaneously, ensure consistent messaging, and personalize responses based on user behavior, making it a valuable asset for businesses aiming to enhance their customer journey and boost engagement.

What is a chatbot used for?

A virtual assistant can be deployed in various contexts:

It collects user information through targeted questions for follow-up purposes.

It answers user queries, helps navigate the website, and provides continuous assistance.

It connects directly with your sales team's calendar to book meetings.

It allows users to book services (hotels, vacations, events) independently, updating availability in real time.

Chatbot benefits

A chatbot accelerates data collection and provides instant responses, significantly improving user experience. Moreover, thanks to its advanced technology, our AI chatbot online can offer personalized content and product suggestions based on user preferences. It also reduces the workload for human teams, allowing them to focus on more complex tasks.
All interactions are managed in full compliance with privacy regulations, ensuring transparency and security.

With a chatbot, you can achieve key goals such as: increasing conversion rates through more direct and engaging communication, improving database quality with detailed and profiled data, and providing 24/7 support to enhance customer satisfaction.
The chatbot integrates seamlessly with other performance marketing channels like Email Marketing and SMS Marketing. This synergy enables the creation of multichannel strategies that broaden reach and engage a wider audience. For instance, a user who leaves a chatbot conversation incomplete can later be contacted via Email or SMS to resume the process.

What is a voicebot?

A voicebot, or AI voicebot, is an automated system that handles voice calls to a contact database. Using a human-like synthetic voice, it provides promotional information and guides users to take specific actions, such as requesting a callback, confirming interest, or opting out of future communications.
Our voicebot is especially effective when integrated with the Contact Center, acting as the first qualification step before human intervention. It can efficiently manage large call volumes, operate 24/7, and ensure a consistent user experience. By automating the initial contact phase, the voicebot saves time and resources while improving response rates and customer satisfaction.

What are the voicebot benefits?

The voicebot is ideal for managing large volumes of leads quickly and efficiently, delivering clear and concise information on current promotions, and qualifying contacts based on their responses—forwarding only interested leads to the sales team. Now we’ll se together the voicebot benefits!
The AI voicebot enables you to:

Increase the number of qualified leads through automated pre-screening.
Reduce Contact Center operating costs by optimizing agent workloads.
Reactivate your database by reaching out to inactive customers with new opportunities.

Additionally, the voicebot achieves higher response rates compared to other channels. Thanks to our proprietary database, we can perform advanced targeting and create tailored call scripts for each audience segment.
All calls are conducted in compliance with privacy laws, ensuring transparency and safety.
The voicebot not only integrates smoothly with the Contact Center, but also with other marketing channels like Email and SMS. For example, a user who receives a voicebot call can later get a follow-up email for more details or confirmation.

Multichannel strategies: the power of synergy

Both the AI chatbot online and the voicebot are innovative, highly effective solutions for improving business performance. While the former focuses on conversational marketing, real-time interactions, and data collection, the latter excels at handling high call volumes, pre-qualifying leads, and automating first-contact communications.
Together, they form a powerful synergy that can transform how companies communicate with their customers, creating seamless, consistent experiences across multiple touchpoints. By integrating these tools into your digital ecosystem, you can boost efficiency, personalize interactions, and scale operations without increasing costs.

We are a Digital Solution Company with offices in Turin, Lecce, and Madrid.

Since 2011, we have been offering innovative and customized solutions in the field of digital marketing.

Our strength lies in the synergy between teams and divisions, working together to guide our national and international clients towards their goals.

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Chatbot and Voicebot: when marketing meets artificial intelligence

Conversational AI is redefining how companies interact with their customers.

Tell us your goal, we’ll reach it together.

How can we help you?

What is a chatbot?

What is a chatbot used for?

Lead generation

Customer care

Appointment scheduling

Booking

Chatbot benefits

What is a voicebot?

What are the voicebot benefits?

Multichannel strategies: the power of synergy

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