BPO

Discover all the activities you can outsource to us!

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Every company has a mix of primary and secondary activities. While the former are essential to the core business, the latter—though equally important—fall outside of it. These secondary tasks may include anything from ad campaign management to lead processing and contact center operations.
For many businesses, managing every process internally is simply unrealistic. To maintain a smooth and efficient workflow, companies often rely on BPO outsourcing—entrusting specific tasks to specialized third-party providers.
This approach allows businesses to fully focus their internal resources on their core strengths. BPO services offer numerous benefits, from cost reduction to improved efficiency in handling non-core operations.

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What is business BPO?

A BPO process refers to a set of business process outsourcing services assigned to an external agency. These services typically do not include the company’s core functions. Instead, they support operations like product or brand promotion, lead management, customer care, or call activities managed by a contact call center.
These are all valuable services that can enhance profitability and brand visibility, even if they aren't part of the company’s daily core tasks. By offloading these activities to a reliable partner, businesses can also benefit from greater agility and responsiveness to market changes.
In essence, BPO is a strategic partnership: the client company delegates specific functions to an expert provider, who can achieve high-level goals faster and more effectively, enhancing competitiveness. The BPO provider brings not only technical know-how, but also tested processes and industry insights that often lead to better results than managing the same tasks internally.

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Outsourcing these processes through contact center outsourcing enables businesses to remain focused on what they do best, while ensuring quality and performance in all other areas. The goal of BPO services is to enhance the overall business by increasing operational effectiveness in both primary and secondary activities.
Choosing the right agency to handle your business BPO is crucial—it must be experienced, trustworthy, and skilled in the necessary fields, with the flexibility to adapt to your evolving business needs.

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What can we do for your business?

At Across, we can handle a range of tasks through BPO outsourcing, supporting your company with our expertise in digital marketing, lead qualification, and contact center management.
For over 10 years, we’ve been designing and executing marketing campaigns. Thanks to our internal contact center, we’re able to manage your leads or customer care activities through efficient contact center service solutions.
Driven by constant innovation, we also integrate artificial intelligence into our workflows to optimize time and processes through our Hub AI Business Unit.

For a company whose core business is not digital, handling the entire lead lifecycle—from collection to qualification to conversion—can be highly complex and resource-intensive. Delegating it through business process outsourcing BPO to a company with in-house specialists can be a smart and cost-effective move.
Whatever your goal, we can help you achieve it with full-funnel media strategies, performance campaigns, or contact center inbound services.

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Specifically, Across specializes in:

  • Full-funnel marketing strategies
  • Multichannel and multidevice advertising
  • Lead generation and contact qualification
  • Customer care via internal contact center
  • Telesales via internal contact center
  • End-to-end management of integrated strategies, creating personalized customer journeys
  • Implementation of analytics systems like Google Analytics and Tag Manager

You can choose to outsource the full BPO process for user acquisition and product or service sales management.

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Why choose BPO services?

The advantages of BPO business process are clear and tangible. One of the most evident is the potential financial gain from outsourcing non-core tasks. By reducing internal workload and avoiding the costs associated with hiring, training, and retaining specialized staff, companies can significantly cut operational expenses. This also allows them to focus their internal resources entirely on their core business and benefit from the outsourcer’s specialized expertise.

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Beyond the financial benefits, there’s also a qualitative edge: by delegating complex functions like marketing, customer support, or telesales to an external, experienced agency, companies often experience a boost in service quality and overall efficiency. These partners are typically equipped with advanced tools, structured workflows, and skilled personnel that may not be available in-house.
As mentioned earlier, selecting the right trusted partner with a proven track record is essential. Additional benefits of BPO business process include faster scalability, enhanced performance, and the ability to fill internal skill gaps quickly. A qualified external provider will competently handle every aspect of the process, ensuring consistency, compliance, and long-term value creation.

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Are you convinced?

Let’s work together to grow your business. Write to us—we’re ready to get started!

CONTACT US

We are a Digital Solution Company with offices in Turin, Lecce, and Madrid.

Since 2011, we have been offering innovative and customized solutions in the field of digital marketing.

Our strength lies in the synergy between teams and divisions, working together to guide our national and international clients towards their goals.

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