Media: strategic marketing, retargeting and social -Across

Your partner for full funnel strategic marketing

Across Media is our Business Unit specializing in creating successful strategies through full funnel sales management, from awareness to final conversion.

We don’t just plan individual social campaigns or isolated initiatives, but build integrated paths that speak to the heart of your target and guide the user towards the desired action.

Thanks to a perfect synergy between the main digital channels, we manage to cover every stage of the customer journey.
Through a strategic marketing approach, we guide businesses in their growth journey, both in the short term with targeted actions, and in the medium-to-long term to consolidate the brand's positioning.
We work closely with our clients in managing budgets, ensuring that every euro invested generates the maximum possible return.
It’s not just about generating traffic or visibility; we want to build lasting relationships with your audience and bring your business to success.

Tell us your goal, we’ll reach it together.

How can we help you?

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Clear objectives, measurable results: the power of full funnel strategic marketing

With Across Media, every marketing campaign is designed to achieve tangible results across all stages of the funnel, building a solid online presence, generating qualified traffic, and converting your leads into loyal customers.

We create engaging content that amplifies your brand identity and makes it recognizable in the market.

We direct interested users directly to your web pages or landing pages, increasing visibility and interactions.

Thanks to multi-channel and full funnel marketing strategies, we lead interested users to purchase your product or service.

Our remarketing strategies allow us to win back users who have already shown interest in your products or services, bringing them to the final conversion.

We create a tailor-made strategy to maintain constant communication with your audience, offering added value through relevant content and exclusive promotions.

The right mix of channels for effective strategic marketing

We design strategic digital marketing solutions suited to every stage of the customer journey, using advanced tools and personalized approaches.

Social Paid

Thanks to data-driven social media advertising campaign planning on platforms like Facebook, Instagram, LinkedIn, and TikTok, we improve brand awareness, increase qualified traffic, and stimulate conversions. All social media advertising campaigns are designed to be integrated and consistent with your brand identity, ensuring measurable results.

Social Organic

The organic management of content and communities is equally important for strengthening your online presence. Through well-structured editorial calendars and carefully crafted content, we build an authentic relationship with your audience, conveying brand values and nurturing community loyalty.

SEM

SEM campaigns on Google and Bing are essential for capturing users' attention when they are searching for information or products similar to yours. By selecting the most appropriate keywords and continuously optimizing SEM campaigns, we increase traffic to your website and enhance your conversion opportunities.

SEO

Search engine optimization (SEO) is crucial for improving your website’s natural visibility. Through in-depth keyword analysis and continuous content optimization, we position you in the top search results, attracting qualified traffic.

Native Advertising

Native advertising allows us to integrate your brand within editorial content and relevant contexts, providing a non-intrusive and authentic experience for the user. Thanks to its ability to tell stories that align with the brand's identity, it's an ideal tool for building awareness and trust, amplifying your brand’s value in a natural and engaging way.

Newsletters are a key tool for maintaining direct and personalized communication with your audience. Through curated content and advanced segmentation strategies, we strengthen the relationship with your customers, guiding them towards the desired action and increasing their loyalty to the brand.

Every channel and every marketing campaign is designed to work synergistically, creating a natural and effective flow that accompanies the user throughout their decision-making journey.

Optimizing the customer journey with marketing automation

The customer journey is essential for building meaningful relationships with your audience and guiding them toward conversion.
We understand that each customer has a unique path, and that’s why we combine our expertise with marketing automation tools to personalize and optimize the interaction with your targets.
This allows us to send highly relevant messages to your users at key moments, improving their overall experience and accelerating purchase decisions.
The combination of a well-planned customer journey and marketing automation allows us to guide your customers naturally and consistently, ensuring a long-lasting and profitable relationship for your business.

Our 360° approach: from customer analysis to result delivery

We believe that the success of a campaign depends on a comprehensive and methodical approach.

Here’s how we work to deliver maximum value to your business:

Customer Analysis

It all begins with a deep understanding of your context. We study your brand’s history, analyze your competitors, explore your market niche, and define your target audience with precision. We also use SWOT analysis to identify opportunities, threats, strengths, and weaknesses, creating a solid foundation for building upon.

Strategy

Once we understand your landscape, we develop a full funnel marketing strategy tailored to engage your target audience across all relevant media channels. We develop high-performing and original creative concepts designed to capture attention and guide the user to conversion, always keeping consistency with your brand’s identity.

Monitoring and Optimization

Our mission doesn’t end with campaign launch. We constantly monitor data and performance, making real-time optimizations to ensure that business objectives are met in the most efficient way possible. This iterative process allows us to adapt to the ever-changing market needs and maximize results.

With our 360° approach, we turn every challenge into an opportunity for growth, guiding you step by step toward success.
As a leading strategic marketing consultancy, we are committed to delivering only the best strategic marketing results tailored to your business goals!

We are a Digital Solution Company with offices in Turin, Lecce, and Madrid.

Since 2011, we have been offering innovative and customized solutions in the field of digital marketing.

Our strength lies in the synergy between teams and divisions, working together to guide our national and international clients towards their goals.

IT | EN | ES

CONTACT US

Phone: +39 011.7920826
Email: info@across.it

Torino
Via Confienza 10 - 10121 (Turín)

Torino - Contact Center
Corso Unione Sovietica 612/3/C - 10135 (Turín)

Lecce - Contact Center
Viale Francia 17 - 73010 (Lecce)

Madrid
C. de la Alameda, 22, 28014 (Madrid)

Across Media

Your partner for full funnel strategic marketing

Across Media is our Business Unit specializing in creating successful strategies through full funnel sales management, from awareness to final conversion.

Tell us your goal, we’ll reach it together.

How can we help you?

Clear objectives, measurable results: the power of full funnel strategic marketing

Brand Identity & Awareness

Quality Traffic

Direct Sales

Retargeting

Loyalty

The right mix of channels for effective strategic marketing

Social Paid

Social Organic

SEM

SEO

Native Advertising

Newsletter

Optimizing the customer journey with marketing automation

The importance of data management and analytics platforms

Our 360° approach: from customer analysis to result delivery

Here’s how we work to deliver maximum value to your business:

Customer Analysis

Strategy

Monitoring and Optimization

+300

active campaigns per year

+33%

average conversion rate in our clients' campaigns

+67%

average conversion rate in campaigns using our creatives

Are you convinced?

BUSINESS UNIT

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