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SMS Marketing: the key to communicating directly with your audience

SMS marketing is a form of advertising that uses text messages sent directly to users' mobile devices.

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Unlike other forms of digital communication, SMS messages don’t require an internet connection to be viewed and deliver immediate impact. Thanks to their short and concise format (up to 160 characters), sms message marketing is ideal for delivering clear, actionable information straight to the heart of your audience.
Today, this channel is particularly appreciated for its ability to integrate seamlessly with other marketing strategies, enabling sms campaigns mobile marketing that maximize reach and results. With sms services, it’s possible to target highly geo-localized audiences effectively.

Tell us your goal, we’ll reach it together.

How can we help you?

What is SMS Marketing for?

SMS marketing services offer a versatile tool that can be used for various business goals:

Invite users to respond to your sms message service or click specific links to learn more about promoted products and services.

Make your brand known and promote events, special offers, or new openings.

Attract physical customers to your stores with geo-targeted promotions.

Keep the relationship alive with personalized messages and exclusive discount codes.

With bulk SMS sending, you can reach thousands of contacts simultaneously and achieve all your performance goals.

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Advantages of SMS Marketing

Why include SMS marketing in your strategy?
Here are some of the reasons why this channel is so effective:

1

High open rates

SMS campaigns mobile marketing achieve near-total open rates, significantly higher than other communication channels.

2

Personalization and advanced geo-targeting

With our proprietary database, we can segment audiences by gender, age, interests, and especially location (down to postal codes).

3

Multichannel integration

SMS can be combined with Email Marketing, Social Media Marketing, and display advertising to build complete and synergistic strategies.

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Our method: how we ensure your SMS campaigns succeed

Before launching a campaign, we carefully analyze your objectives and define the ideal target. We use our proprietary database to identify the most relevant profiles based on demographics, location, and behavior.

A 160-character message must be clear, direct, and engaging. We write persuasive texts with strong Calls-to-Action (CTAs), such as “Reply YES,” “Click the link,” or “Visit the store.”

Thanks to our advanced technology, we can send targeted advertising messages down to specific zip codes, ensuring each user receives content relevant to their location.

After sending, we track every aspect of the campaign: open rates, link clicks, and discount code usage. This data helps us fine-tune future strategies to maximize results.

SMS services never works in isolation. We integrate it with other channels to amplify the message and reach a wider audience. This multichannel approach leverages the strengths of each medium, enhancing the campaign’s overall effectiveness.

Types of SMS Marketing

There are several types of sms message marketing that can be used depending on business objectives:

1

Reply YES

This type of SMS is perfect for simple and effective lead generation. It invites users to reply directly to the message to request information, book an appointment, or get a call back. Its ease of use and lack of barriers (like forms) make it especially popular.

2

Click the Link

Here, the message includes a short link directing users to a dedicated landing page. It's ideal for promoting coupons, exclusive content, or boosting traffic to a website or e-commerce. These sms message servicemessages are highly effective at driving immediate conversions.

3

Drive-to-Store

This format helps bring physical customers to your stores through geo-targeted promotions. Inform users about special events, new openings, or limited-time offers available only in specific locations. This sms message service bridges the gap between online and offline, bringing customers right to your doorstep.

Why choose us for your SMS campaigns?

Here’s what sets us apart:

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Proprietary database and affiliation network

With our Italy B2C database and active affiliate contacts, we guarantee exceptional coverage for any kind of campaign. This allows us to reach highly specific targets in a scalable and strategic way.

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Performance-driven focus

We work exclusively on performance-based campaigns, meaning every euro invested is aimed at generating tangible results—like qualified leads and increased sales.

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Ongoing support

Our team of experts will support you at every stage—from planning to execution to results analysis. We’re always ready to offer strategic guidance to maximize your ROI with sms marketing services.
With our support, you can unlock the full potential of this channel by integrating it with other digital strategies to create a lasting impact.

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Are you convinced?

Contact us today to find out how we can help you turn 160 characters into extraordinary results!

CONTACT US

We are a Digital Solution Company with offices in Turin, Lecce, and Madrid.

Since 2011, we have been offering innovative and customized solutions in the field of digital marketing.

Our strength lies in the synergy between teams and divisions, working together to guide our national and international clients towards their goals.

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CONTACT US

Phone: +39 011.7920826
Email: info@across.it

Torino
Via Confienza 10 - 10121 (Turín)

Torino - Contact Center
Corso Unione Sovietica 612/3/C - 10135 (Turín)

Lecce - Contact Center
Viale Francia 17 - 73010 (Lecce)

Madrid
C. de la Alameda, 22, 28014 (Madrid)

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