The timeless power of
Email Marketing

Email marketing is one of the first channels ever used in the world of digital advertising—and also one of the first we explored for our clients. Despite its age, this channel remains one of the most actively used by audiences and is, therefore, a core component of many digital strategies aimed at maximizing customer engagement and business growth.

Over the years, email advertising marketing has taken on many forms, and today, the strategies that can be developed through this channel are varied and highly customizable to meet diverse business needs.

Email marketing involves sending electronic messages (emails) for commercial purposes. These messages are sent to users who have explicitly given their consent to receive them and can serve both performance-based and branding goals.

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Email Marketing for your business: the goals

A well-crafted email marketing strategy can help your business if your goals include:

Direct Email Marketing (DEM) is an extremely effective tool for promoting new products, launching events, or highlighting special promotions with highly targeted messaging.

Thanks to the ability to personalize communication, email marketing allows you to reach potential customers with tailored content that encourages conversions and customer acquisition.

Personalized emails, exclusive offers, and valuable content can help you develop long-term relationships with your clients, increasing their satisfaction and engagement.

Through well-timed promotions, limited-time offers, and discount codes, email campaigns can drive users to take action directly from their inbox.

At Across, our Performance and Media Business Units specialize in developing the most effective email marketing strategies tailored to the unique goals of your business. As an experienced email marketing agency, we know how to transform your objectives into successful, high-performing campaigns.

Direct Email Marketing (DEM) strategy

The term "direct" in Direct Email Marketing refers to how these messages are delivered straight to the inboxes of segmented, qualified users—no intermediaries, no distractions. This ensures more personalized, measurable, and efficient communication.
DEM campaigns are especially designed for immediate impact, such as:

Lead generation

Sales

Retargeting

Thanks to this type of campaign, we can help your business achieve key objectives through targeted offers, promotions, and clear calls to action. Moreover, email marketing services are often paired with dedicated landing pages, helping expand your database with interested, high-intent leads.

Brand newsletter strategy

Unlike DEM, a newsletter focuses on delivering informative, storytelling-driven content designed to:

Build long-lasting relationships with users
Increase and reinforce brand awareness

Through promotions, loyalty programs, and event announcements sent via newsletter, brands can engage their audience in a more emotional and consistent way. It’s common to distribute themed ebooks, tips, discounts, coupons, and exclusive deals through this format.

Sending valuable content, updates, and exclusive offers not only builds loyalty but also helps maintain a strong and consistent brand image.

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The power of the database

An effective email marketing strategy starts with a carefully segmented database. Understanding your audience allows for messaging that captures attention and drives results.
At Across, we rely on a proprietary database of 21 million highly qualified profiles that we use in our DEM campaigns. These are segmented based on verticals and campaign goals.
Through advanced Database Management, we filter by demographic, behavioral, and purchase data to ensure that email advertising marketing campaigns reach only genuinely interested users.

In addition to our owned database, we’ve built a network of over 200 affiliates that allows us to deliver ads via third-party channels and partner databases—extending reach and targeting with precision.
This affiliate network helps your brand appear on platforms you normally wouldn’t access, expanding your visibility through highly tailored communications.

Our approach: a multichannel strategy

We know that campaign success often depends on an integrated approach. That’s why we design multichannel journeys where email marketing is not a standalone message, but a crucial piece of a wider, customized experience.
Each tool has its strengths, and its own moment to influence the user. We plan user journeys with a data-driven mindset—tracking results and optimizing campaigns to maximize outcomes.

Thanks to this integrated model, our email marketing agency delivers measurable results and seamless user experiences, strengthening the trust between brand and audience. As a full-service email marketing agency, we help you navigate every step, from strategy to delivery, with clarity and precision.

We are a Digital Solution Company with offices in Turin, Lecce, and Madrid.

Since 2011, we have been offering innovative and customized solutions in the field of digital marketing.

Our strength lies in the synergy between teams and divisions, working together to guide our national and international clients towards their goals.

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CONTACT US

Phone: +39 011.7920826
Email: info@across.it

Torino
Via Confienza 10 - 10121 (Turín)

Torino - Contact Center
Corso Unione Sovietica 612/3/C - 10135 (Turín)

Lecce - Contact Center
Viale Francia 17 - 73010 (Lecce)

Madrid
C. de la Alameda, 22, 28014 (Madrid)

The timeless power of
Email Marketing

Tell us your goal, we’ll reach it together.

How can we help you?

Email Marketing for your business: the goals

Promoting products, services, and events

Acquiring new customers

Building customer loyalty

Boosting sales

Direct Email Marketing (DEM) strategy

Lead generation

Sales

Retargeting

Brand newsletter strategy

The power of the database

Our approach: a multichannel strategy

Are you convinced?

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