Often, advertising and sales activities run on separate tracks, leading to inefficiencies and missed opportunities. This is where our end to end strategy comes into play—a seamless approach that merges marketing and sales into a single flow, ensuring measurable and sustainable results.
The end to end marketing process is a methodology that integrates all stages of the conversion funnel, from lead generation to closing the sale and customer retention. Unlike traditional strategies that separate marketing and sales, e2e marketing creates a circular system where each phase feeds into the next.
We manage this flow synergistically by combining multichannel advertising activities (SEO, SEM, social media marketing, email marketing, native advertising, SMS, chatbots, and voicebots) with our proprietary Contact Center specialized in telesales, upselling, cross-selling, customer care, and after-sales support.
The end to end digital marketing solution is designed for companies aiming to optimize resources, time, and budget by eliminating inefficiencies caused by fragmentation. Whether you want to generate new leads through advertising campaigns or reactivate your existing database, the end to end process ensures smooth and coordinated management.
One of the key features of our end to end digital marketing strategy is its flexible, bidirectional nature:
We start with multichannel lead generation campaigns to reach interested users. Through targeted ad formats, we collect qualified contacts. These leads are immediately transferred to our call center, where specialized agents contact them quickly, maximizing the conversion rate.
If the company already has a contact database, we enhance it through retargeting, nurturing, and tailored campaigns, while the call center finalizes the sale with customized offers.
In both cases, the end to end marketing campaign is driven by continuous feedback between teams: data collected during calls (e.g., recurring objections, customer preferences) is used to refine advertising campaigns, creating a virtuous cycle of continuous improvement.
End to end marketing is the ideal choice for businesses looking to maximize the impact of their digital campaigns without wasting budget or opportunities. This solution is perfect for:
Choosing an end to end marketing campaign means overcoming the fragmentation between marketing and sales and benefiting from centralized, efficient management.
We don’t just generate leads—we work them through our in-house call center, specialized in telemarketing and customer care. This ensures every contact is handled as effectively as possible.
With an end to end process, the advertising and sales phases work in synergy: campaigns can be adjusted in real-time based on call center feedback, improving performance and reducing waste.
Thanks to in-house management of every stage of the funnel, we provide constant monitoring and the ability to rapidly optimize strategies based on actual results.
Leads are followed up immediately, avoiding interest decay and maximizing conversion rates.
From contact acquisition to the sale, Across leverages a mix of digital channels, including: Email marketing, Native advertising, Social media marketing, SEO & SEM, SMS marketing, Voicebot, and Chatbot. All combined with direct action from our contact center, ensuring an effective and uninterrupted end to end marketing process.
Many companies waste valuable resources by outsourcing marketing and sales to different partners, risking fragmented and ineffective management.
With end to end development, instead:
All stages of the funnel are optimized and managed within a single ecosystem.
Marketing and sales work in constant synergy.
The process is scalable and adaptable to any business needs.
Results are measurable and optimizable in real time.
Don’t lose leads along the way. Trust Across and discover how an end to end strategy can transform your business.
CONTACT US
We are a Digital Solution Company with offices in Turin, Lecce, and Madrid.
Since 2011, we have been offering innovative and customized solutions in the field of digital marketing.
Our strength lies in the synergy between teams and divisions, working together to guide our national and international clients towards their goals.
Across Performance
Across Media
Across Hub AI
Across Contact Center Plus
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Phone: +39 011.7920826
Email: info@across.it
Torino
Via Confienza 10 - 10121 (Turín)
Torino - Contact Center
Corso Unione Sovietica 612/3/C - 10135 (Turín)
Lecce - Contact Center
Viale Francia 17 - 73010 (Lecce)
Madrid
C. de la Alameda, 22, 28014 (Madrid)
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