Co-registration and Cosponsorship, in collaboration with the affiliate network, can suggest
various marketing strategies to intercept the relevant target audience and reach more easily a
wide pool of users.
We respond to your profiling needs by identifying the best Co-registration and Co-sponsorship
campaign for your business and your marketing goals. These goals can vary: from telesales, email
marketing and database building to basic market analysis.
This type of channel allows for very precise segmentation, from personal details to addresses and buying preferences. All names are obtained in real time and can be profiled according to your needs, always in compliance with the European GDPR privacy regulation.
The quality of the leads reached with Co-registration and Cosponsoring is ensured by the fact
that you can select an ad-hoc question in order to profile the user.
The user’s attention is on the competition rather than on the survey or the promise of a freebie, so it is important to maintain the quality in anticipation of a potential call from the call centre in the future, the scheduling of an appointment or a newsletter.
With this simple technique, you can also ensure quality with large user flows like those collected through this channel, so that you can then work on lead qualification and contact users who have expressed an interest in order to complete the conversion process.
There are many advantages in using Co-registration and Co-sponsorship channels, in particular, Co-registration and Co-sponsor allow you to reach a high number of users who are interested in your specific business. This happens because, when it comes to interacting with Co-registration and Co-sponsorship, online users have an active role and therefore are keen to answer profiling questions, to take part in competitions and to leave their contact details in order to have the chance to win a prize. Furthermore, if you choose Across you can count on the support of two internal contact centres that ensure you a list of interested users even more profiled and effective.
Co-registration and Co-sponsorship often work together but they still are two channels that have some differences. With Co-registration, if they want to get a prize, online users must answer some questions and leave their personal details: this allows us to improve the qualification of the lead. Once we collect this information we can give to the client only a list of contacts who are actually interested in a specific kind of business.
In Co-sponsoring, the prize is another way to encourage online users to leave their contact.This process is very easy and consists in filling out the information form, after accepting the privacy condition.
Also with Co-sponsoring there is the possibility to insert a question in order to improve the customer segmentation. Across send the Co-sponsoring marketing campaigns only to the target audience for every specific business, so the quality of leads is always ensured.