Co-registration and Cosponsorship: get leads –

Co-registration and Co-sponsorship.

Co-registration and Cosponsorship are two effective systems compliant with GDPR regulations to collect interest from a large audience of users and their purpose is in collaboration with other brands.
Co-registration and Co-sponsorship are two channels widely used in online digital marketing strategies, particularly because they allow you to access a large volume of data and lists of contacts without a decline in quality.
Co-registration and Cosponsoring are alternative marketing strategies that require the user to register for a site, a newsletter, a prize competition, a survey with a prize or landing page to receive an e-book. The mechanism of Co-registration and Cosponsoring is very simple: by asking the user a series of questions, you can profile their interests and collect their personal contacts, executing a performing lead generation campaign.
These are the perfect channels for creating profiled databases and collecting contacts for specific target audiences and for every type of business. Whenever these two channels are integrated into a multichannel strategy, you can see big improvements in digital performance due to the ability to reach much broader pools of users online.

Strategies and tools.

Co-registration and Cosponsorship, in collaboration with the affiliate network, can suggest various marketing strategies to intercept the relevant target audience and reach more easily a wide pool of users.

  • Creating e-books (branded or otherwise) on different topics, which are free to download if online users register and accept the privacy policy.
  • Prize competitions (branded or otherwise, with prizes like iPhones, trips, shopping vouchers, etc.). Users register, accept the privacy policy and answer profiling questions.
  • Opinion polls and quizzes on different topics, where users can register, accept the privacy policy and answer profiling questions.
Online users appreciate the chance to take part in competitions or obtain discounts and prizes by participating in opinion polls. With both Co-registration and Co-sponsoring marketing, you can therefore ask users questions, getting them to register on specific portals and landing pages with dedicated funnels and immediately express their interest. The answers to the questions coming from competitions, quizzes and polls can be very useful in order to profile users.

Targeting and needs.

We respond to your profiling needs by identifying the best Co-registration and Co-sponsorship campaign for your business and your marketing goals. These goals can vary: from telesales, email marketing and database building to basic market analysis.
This type of channel allows for very precise segmentation, from personal details to addresses and buying preferences. All names are obtained in real time and can be profiled according to your needs, always in compliance with the European GDPR privacy regulation.

Quality and quantity.

The quality of the leads reached with Co-registration and Cosponsoring is ensured by the fact that you can select an ad-hoc question in order to profile the user.

The user’s attention is on the competition rather than on the survey or the promise of a freebie, so it is important to maintain the quality in anticipation of a potential call from the call centre in the future, the scheduling of an appointment or a newsletter.
With this simple technique, you can also ensure quality with large user flows like those collected through this channel, so that you can then work on lead qualification and contact users who have expressed an interest in order to complete the conversion process.


There are many advantages in using Co-registration and Co-sponsorship channels, in particular, Co-registration and Co-sponsor allow you to reach a high number of users who are interested in your specific business. This happens because, when it comes to interacting with Co-registration and Co-sponsorship, online users have an active role and therefore are keen to answer profiling questions, to take part in competitions and to leave their contact details in order to have the chance to win a prize. Furthermore, if you choose Across you can count on the support of two internal contact centres that ensure you a list of interested users even more profiled and effective.

Co-registration and Co-sponsorship often work together but they still are two channels that have some differences. With Co-registration, if they want to get a prize, online users must answer some questions and leave their personal details: this allows us to improve the qualification of the lead. Once we collect this information we can give to the client only a list of contacts who are actually interested in a specific kind of business.
In Co-sponsoring, the prize is another way to encourage online users to leave their contact.This process is very easy and consists in filling out the information form, after accepting the privacy condition.

Also with Co-sponsoring there is the possibility to insert a question in order to improve the customer segmentation. Across send the Co-sponsoring marketing campaigns only to the target audience for every specific business, so the quality of leads is always ensured.