Social advertising for direct communication
We are Digital Solution Company

Social Advertising.

Social Advertising is the new frontier in marketing, where communication is highly personalised and customers can have a direct dialogue with their favourite brands.
It is the perfect place to lay the foundations of brand loyalty, with customer care that meets people’s needs and clear, meaningful and informal communication.
The communication that comes from Social Advertising is loyal, optimal and integrated on all online networks.
We make brands relevant and manage their performance on the main social media channels. We ensure that direct dialogue and contact with your users is consistent with your brand image and makes a strong impact.
Including social media marketing in your strategy – even better if it is integrated with other channels – can be an excellent way to create a direct dialogue with the user and increase both performance and positive brand perception.

Creativity and conversion.

Again, content marketing is fundamental to build an effective campaign. You can turn your own social media page into a reference point for your target audience, with editorial plans, original content and sponsorships.
Generally, a well-structured editorial calendar creates strong engagement and allows the brand to have a new, informal space to talk about its mission and company values. These are all essential to build a loyal relationship with the user.

Direct contact with the user.

Each social network has developed an environment where users expect a certain type of language and funnel.
The hard part about launching advertising campaigns on social media is the need to respect the user in their private sphere. Social networks are one of a person’s main places for socialising and activity so the advertising must adapt to that and be specific and personalised.
Having direct contact with the user gives the brand much more exposure than any other campaign. Through social networks, users interact and express their opinion, letting the brand know if they are interested or not. This is obviously an advantage and disadvantage at the same time: direct interaction allows for better quality as the target’s interests are intercepted, but consequently, one false move could threaten the success of the campaign.

Using remarketing on social media.

Social media advertising not only works with editorial plans and content. Sponsorships play a very important role in a campaign’s visibility and conversion objectives. All social networks now have a business support structure, to plan dedicated and effective campaigns.
Therefore, you can also install social media pixels on landing pages and websites. With cookies, you will be able to retrieve traffic and leads, re-offering your brand to the user on social media during their daily browsing.

This is the main reason why social media advertising works, especially as part of
an integrated strategy.

The most popular social networks.

As we mentioned, each social network has its own structure and language, which should be respected if you do not want to look out of place and achieve the opposite result to your advertising strategy. The most popular and widely used networks for social advertising are:

Facebook
The quintessential social network is an excellent showcase for brands, products and services. It currently offers the most structure for advertising thanks to a very high level of user targeting. However, it is also the most complicated to manage because of the presence of competitors, which influences the cost of advertising and the typical “background noise”.

Instagram

The quintessential social network is an excellent showcase for brands, products and services. It currently offers the most structure for advertising thanks to a very high level of user targeting. However, it is also the most complicated to manage because of the presence of competitors, which influences the cost of advertising and the typical “background noise”.

Linkedin

Questo social è nato invece per This social network was designed purely for business communication, which is why it is very good for more relational B2B advertising. LinkedIn is mainly recommended for building the trustworthiness of your company and to have contact with stakeholders and other companies of interest.