When most people conduct an online search, they don't go beyond the first ten results. This is because the websites and
brands occupying the top positions in a search engine are considered more reliable and trustworthy.
Therefore, the goal of a company that owns a website or an ecommerce platform should be to climb the SERP and reach
among the top results.
There are several strategies to reach the top, one of which is SEO, or Search Engine Optimization.
Being well-positioned is the key to fully leveraging an important and fundamental tool like your website. In fact, it's
not just a showcase for your products or services; it can also help you be more easily found and recognized by your
target audience.
Search engine optimization, or SEO, works organically to increase the trust of your website, both through on-site
activities, optimizing content and code to align with search engine algorithms, and off-site through link building.
Natural positioning within a search engine's SERP occurs as a result of a series of optimization techniques applied to a
site to make it particularly relevant to the search engine's evaluation parameters.
With SEO marketing, patience is required to see initial results because the growth plan takes a bit longer.
The activities of natural positioning mainly include:
One of the fundamental concepts underlying SEO positioning on a search engine is keywords.
Every search engine provides results based on specific keywords typed and searched by users, also known as queries. It
is therefore essential to appear under the most searched and relevant keywords related to the activity or content that
your business wants to convey and promote.
To do this, you will need to perform on-page optimization of the site, inserting the main keyword and all secondary ones
within the text, so that when people search for them, they will also find you.
On-page SEO optimization not only involves inserting the right keywords but also a whole range of activities: from the
graphical aspect of the site, to metadata, to the URL, right down to the code.
SEO services don't just involve keyword research and website optimization, but also an activity called Link Building.
This entails creating a network of high-quality links to increase the authority of your website and consequently enhance
your SEO ranking.
It's crucial that these links are placed within headers and blogs of a certain quality with a high authority score. This
is because search engines heavily consider the reliability and authority level of your site, and by creating a network
of a certain standard, you can gradually climb positions in the SERP.
In SEO marketing, it's crucial to constantly monitor key performance indicators (KPIs) to understand whether the
activity is yielding results or not. Traffic to the site, keywords improving their position, and an increase in clicks
to your site's pages are all indicators of SEO services executed correctly and strategically.
After an initial SEO Audit, we will decide together how often to share a report with you containing all the most
important metrics, to investigate the progress of SEO optimization, where to improve, and what has improved.
With years of experience in the industry that have allowed us to build our know-how and a team of dedicated
professionals, Across is the ideal choice for all your SEO needs. We are committed to delivering measurable results and
providing top-notch customer service.
Investing in our SEO services means investing in the long-term success of your online business. We will support you
comprehensively in all keyword research, optimization, link building, and reporting activities. All that's left for you
to do is request an initial free consultation and start your climb among the top results of major search engines!
