Lead qualification – improve your contact rate - Across.it
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Lead qualification and appointment making.

Through our Contact Centre, you can easily reach your contacts and verify their willingness to be contacted or to make an appointment directly.
Lead generation is a key part of digital marketing as users show their interest in a product or service. This step is very important because the user actively interacts with a call to action to leave their details.
This enables the creation of lists of potential interested users, but to meet your sales objectives you need to actually call these people back. However, it is highly likely that some people will change their minds, fail to respond or have even entered false details.
To get the best result without wasting precious time, our Contact Centre can manage all your contact lists, whether generated by our lead generation strategies or already in your possession.

The importance of lead qualification.

This entire process is called lead management and is the next step after lead generation. Lead management and lead qualification are essential to close the sale or make an appointment with future customers. Having qualified leads is very important to achieve objectives, while at the same time optimising available resources. Unqualified contact lists, on the other hand, are mostly a waste of time and, consequently, of budget. With our internal Contact Centre, we work on your lists to give you only qualified leads and allow you to concentrate on them, with an additional advantage compared to before.

Appointment making.

Some businesses aim to bring customers to their point of sale, shop or office. The Contact Centre can provide valuable support in this case, by contacting your contact list directly to schedule your appointments.
Experienced operators will work simultaneously on the contact list provided to call users back quickly, in order to maintain their interest in the product or service offered and make an appointment with the designated consultant or in the designated place.
The advantage of using resources outside the company for telemarketing activities is immediately clear: in just one day, you reach many more users and you know that behind the work of each operator there is a contact management IT system and reliable quality control on every call to prevent irregularities and to optimise your campaign.

Qualifying leads can make the difference.

Efficient lead management can increase your profit significantly. It is easy to see why: not only do you gain actual customers who buy the product or service but you also make savings by outsourcing the calling process.
Entrusting this to a Contact Centre can prove much more efficient from a time and lead qualification perspective, for many reasons.
The first is that by having more people available to call back interested contacts, the list is worked through faster and users are intercepted when they are still interested.
The second is that operator training is designed to be flexible and suitable for all businesses, aimed at always achieving the best results.
Lead management is an activity that should be included in every marketing campaign plan because it refines and streamlines contact lists so they do not include users who are not really interested, or false details. A qualified list is an excellent starting point to begin selling and increasing your turnover.
Only with an experienced Contact Centre boasting the best operators can you perform non-invasive lead management. The aim is not to disturb the user but to gain their interest to offer them the desired commercial product or service, or to make an appointment at a physical site or with an experienced consultant.