Email marketing was the first email advertising method digital marketing pioneers experimented with. Over the years, Direct Email Marketing has appeared in various forms, from a more user-oriented format to the mass mailing of advertising emails.
Direct Email marketing not only covers sending advertising communications but also everything related to newsletters and affiliations. The objective of our Email Marketing Campaigns can vary and it depends on the client's needs. However, we can identify two main objectives: the acquisition of new interested users and the increase of brand loyalty.
Direct Email Marketing is one of the most widely used channels in Digital Marketing but as it was one of the first, it also has limitations that only an integrated strategy can overcome. The main one is full inboxes: every day we receive hundreds of emails for marketing that are often of no interest or do not match our preferences.
When designing an Email Marketing campaign, it is important to consider this first problem carefully. In the sea of communication and information, we need to carefully analyse how we want to speak to the user and in what way, in particular studying the target audience carefully by segmenting the database. This is an essential element to ensure an advertising communication that can attract the attention of the user and hit the mark.
Affiliate Marketing is a very useful channel to extend and enlarge your target audience, in order to convey online advertising through channels and databases from partner companies.
Anyone who has a website of some kind can monetise traffic and their database of contacts. The affiliate network allows you to extend your communication to platforms where you would not usually be present. This then enables you to organise targeted and profiled mailing, knowing the verticals of the affiliated web spaces.
Anyone can enter an affiliation marketing network and monetise, as long as you always comply with European privacy regulations, i.e. the GDPR.
As such, it is very important to tell your users how you will use their browsing data or the data that they release voluntarily through disclaimers and consent banners.
Our UK affiliate B2C database has over 20 millions contacts: this gives Affiliate Marketing Campaigns large coverage and a high chance of achieving your objective.
First and foremost, a brand must be able to tell its story and be known. The mission should be clear and meet the customer halfway. Using promotions, loyalty programmes and events, through a newsletter, you can build direct communication with the user based on corporate storytelling with the aim to build brand loyalty.
A newsletter is often used for lead generation, not just for brand-customer communications. Newsletters allow the brand to offer freebies that help to test the user’s initial interest. Very often this is the release of exclusive promotions, a themed e-book with tips and instructions, vouchers for use on the website or in participating shops. In this way, we encourage the user to try your product/service taking advantage of the discounts or the promotions.
Reach millions of users through our highly profiled proprietary databases dedicated to Direct Email Marketing. In order to ensure the achievement of your goal, each DEM and newsletters Campaign is associated with a landing page and sends the email in a concise and defined way, sparking the reader’s interest instantly.
The main bias to overcome is lack of interest: the user is often not interested in emails for marketing and sees them as background noise. There can be many reasons for this: incorrect targeting, a bland design or unappealing content.
These are all “mistakes” that alienate the user and affect the email opening rate and how many users unsubscribe. Plus, there are also mail servers that block “unwanted” DEM emails, preventing them from being viewed or moving them to specific folders that are not viewed often.
However, by structuring an advertising campaign in a precise and appropriate way, you can increase not only the opening rate but also the number of clicks and the resulting conversions. The main objective of performance marketing is obviously to achieve the desired end result and Email Marketing is still one of the most widely used and effective digital channels.