Each digital channel has its own characteristics and target audience. However, it is only through an integrated strategy that you can achieve optimal performance and tangible results.
Whatever advertising objectives you want to reach, whether they relate to lead generation or brand awareness, leveraging the potential of the individual digital marketing tools in a successful mix is one of the best strategies to adopt in performance marketing.
We can reach a potential customer online on whichever channel they are using. We do so by personalising the tone of voice, prioritising content and creativity. Therefore, even in performance marketing, we never lose sight of the brand perception.
Generating leads and performance marketing are the core of everything we do. This is where we started and we’ve grown a lot, expanding and broadening our horizons. But we still believe that the lead generation of new, interested prospects must be the foundation of any business that wants its revenue to grow.
With a vast, monitored network of over 200 affiliates, we can enhance any type of online campaign, guaranteeing high volumes and quality leads.
Quality and performance combine: content marketing is more effective than ever when it forms the basis for targeted campaigns on the biggest information portals and online magazines.
We make brands relevant and manage their performance on the main social media channels. We ensure that direct dialogue and contact with your users is consistent with your brand image and makes a strong impact.
Always first, even on search engines, thanks to precise positioning strategies.
An effective system compliant with GDPR regulations to collect interest from a large audience of users and in collaboration with other brands.
One of the most widely used and high-performance channels thanks to our proprietary database of over 6 million B2C contacts: with an opening rate of over 90%, SMS marketing is the right choice for direct dialogue with your target audience.
When it comes to digital marketing tools, searching the relevant target audience is the primary objective, whatever the purpose of the campaigns is.
For many years now, digital marketing has gone hand in hand with traditional advertising, offering a substantially more effective alternative in terms of results and optimisation.
The real advantage of using digital marketing channels is the fact that everything can be measured. Online, everything is traceable, clickable and leaves a trace, which paves the way for more organised and effective strategies. We know where users are, what they click on, what they like and what they don’t.
Using individual digital channels without communication between them is largely unproductive – it means segmenting the communication. In the early days of digital marketing, this may have been OK but now that all devices are interconnected and users spend many more hours online, it is important to rethink how you want to communicate with them, and how often, and to adopt strategies to ensure that your message is received.
Every day, the user is subjected to a constant stream of advertising and information from different marketing channels. Their attention span is just a few seconds, because it only takes one click to switch to the next piece of information.
This is where various factors that make each type of digital strategy interesting come into play.
The first step to create an integrated digital marketing channels strategy that works is to analyse the market in which you want to sponsor your product or service. An analysis of competitors and potential customers, performed using specific tools and buyer personas, is a fundamental part of a successful marketing campaign.
When the traffic, clicks and number of leads are measurable, you can also establish intermediate steps to reach the final objective, also known as KPIs.
Monitoring the online campaign allows you to optimise as you go along, often completely changing direction and trying a different strategy. That is why it is important to integrate the different digital marketing tools.
Using more than one marketing tools for your advertising communication also offers a degree of flexibility. The mix of tools and skills can always be reviewed with a view to reaching the KPIs established during the campaign and the final business objectives. Digital marketing channels campaigns can be optimised as you go along and having more channels open allows you to allocate your budget to where a conversion is actually taking place, without wasting it where there is little response from your audience.
Connections are strengthening factors. This is why it is important to consider the potential of remarketing. Potential that can be fulfilled when all digital channels are included in an integrated marketing strategy.
Through remarketing, we can retrieve users that left our landing page on other virtual environments, or we can lead the user to complete the incomplete action.
The user recovery rate through remarketing is, on average, 30%, with a subsequent increase in traffic, loyalty and sales.
Remarketing is only possible by installing specific pixels to monitor temporary browsing data, the famous cookies. This traffic, which is recorded anonymously, enables the personalisation of online advertising spaces on websites, social media and portals. In doing so, the user will find the ad they have already viewed elsewhere and be more willing to complete the action they started, whether that be sending their details or buying something already in their basket.
This is the real power of digital marketing tools: online communication and advertising is mobile, flexible and can be enjoyed everywhere thanks to a carefully thought-out, integrated strategy.