{"id":1860,"date":"2021-05-17T10:01:33","date_gmt":"2021-05-17T08:01:33","guid":{"rendered":"https:\/\/www.across.it\/newblog\/index.php\/linkedin-advertising-per-la-lead-generation\/"},"modified":"2026-05-19T15:49:21","modified_gmt":"2026-05-19T13:49:21","slug":"linkedin-advertising-per-la-lead-generation","status":"publish","type":"post","link":"https:\/\/www.across.it\/blog\/linkedin-advertising-per-la-lead-generation\/","title":{"rendered":"LinkedIn Advertising per la Lead Generation"},"content":{"rendered":"<p>B2B o B2C, la piattaforma <strong>LinkedIn Advertising <\/strong>funziona!<\/p>\n<p>Scopriamo in questo articolo come usarla al meglio per costruire campagne di successo.<\/p>\n<p>LinkedIn &egrave; il social network che conosce bene le esigenze delle aziende, pertanto si rivela uno strumento estremamente efficace per la<strong> lead generation<\/strong>, soprattutto con la recente introduzione di nuove funzionalit&agrave;, come l&rsquo;apertura al Programmatic o le Sponsored InMail.<\/p>\n<h3>Perch&eacute; fare pubblicit&agrave; su LinkedIn?<\/h3>\n<p>Il principale motivo per cui ha senso pensare alla pubblicit&agrave; su LinkedIn &egrave; il tipo di audience presente e le opzioni di targetizzazione, ad oggi tra le pi&ugrave; avanzate.&nbsp;<\/p>\n<p>Il report di una sponsorizzazione su LinkedIn, ad esempio, &egrave; in grado di darci informazioni dettagliate sul nostro target: non solo la posizione lavorativa, ma anche il nome dell&rsquo;azienda per cui lavora o la grandezza della stessa.&nbsp;<\/p>\n<blockquote>\n<p>Nessuno strumento come LinkedIn permettere una definizione dei destinatari cos&igrave; precisa.<\/p>\n<\/blockquote>\n<p>Sia la qualit&agrave; dei lead che i tassi di conversione su Linkedin sono veramente elevati. I costi per click o per invio sono superiori rispetto ad altri canali, ma se gli obiettivi sono corretti e gli strumenti come le landing page sono ottimizzati, il ritorno di una campagna &egrave; solitamente tra i pi&ugrave; interessanti nel panorama social.<\/p>\n<p>&nbsp;<\/p>\n<div data-oembed-url=\"https:\/\/www.youtube.com\/watch?v=oH4sH1zyqaA\">\n<div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe allow=\"encrypted-media; accelerometer; clipboard-write; gyroscope; picture-in-picture\" allowfullscreen=\"\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/oH4sH1zyqaA?rel=0\" style=\"border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;\" tabindex=\"-1\"><\/iframe><\/div>\n<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3>Tipi di annunci su LinkedIn Ads<\/h3>\n<p>Le tipologie di campagna sono 3:<\/p>\n<ul>\n<li>Contenuti sponsorizzati<\/li>\n<li>Messaggi InMail<\/li>\n<li>Annunci di testo (Text Ads)<\/li>\n<\/ul>\n<h4><strong><em>Contenuti sponsorizzati<\/em><\/strong><\/h4>\n<p>La sponsorizzazione dei contenuti, per quanto pi&ugrave; costosa rispetto a Facebook (si parte da un minimo di 1,5\/2&euro; circa a click), sono la soluzione giusta se l&rsquo;obiettivo &egrave; la brand awareness o il traffico verso un sito web.<\/p>\n<p>Una recente implementazione sono i <strong>Moduli LeadGen<\/strong> per la generazione di contatti direttamente su LinkedIn, senza aver bisogno di landing page esterne.<\/p>\n<h4><strong><em>Messaggi InMail<\/em><\/strong><\/h4>\n<p>L&rsquo;ultimo strumento pubblicitario messo a disposizione da LinkedIn. Sono una forma di comunicazione one to one che permette di mandare messaggi al target che abbiamo definito. Il funnel un po&rsquo; troppo lungo rischia per&ograve; di essere un punto a sfavore a fronte di un costo di circa 0,50 &euro; per ogni invio.&nbsp;<\/p>\n<p>La conversione effettiva avviene infatti a seguito di diversi step: l&rsquo;apertura (non scontata) della mail, il click sulla CTA e la compilazione su una landing page esterna.<\/p>\n<p>Se abbiamo molto budget &egrave; uno strumento utile che consigliamo di usare abbinandolo agli altri formati pubblicitari.<\/p>\n<h4><em><strong>Annunci di testo (Text Ads)<\/strong><\/em><\/h4>\n<p>Sono quelli meno utilizzati perch&eacute; non sono mostrati sull&rsquo;app e sulla versione mobile (60% circa del traffico), e non sempre sono efficaci in termini di CTR (numero di click rispetto alle impression). Ci&ograve; non toglie che determinati messaggi pubblicitari possano avere successo con questo tipo di annunci.<\/p>\n<p>Linkedin sta raggiungendo una massa critica di utenti, oggi siamo quasi 10 milioni in Italia quindi abbastanza vicini ai 35 milioni di Facebook.<\/p>\n<p>Con una buona analisi e un po&rsquo; di pratica, si riveler&agrave; un ottimo canale per le nostre strategie di marketing online!<\/p>\n<p>Se questo articolo ti &egrave; piaciuto condividilo sui social!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B o B2C, la piattaforma LinkedIn Advertising funziona! Scopriamo in questo articolo come usarla al meglio per costruire campagne di successo. LinkedIn &egrave; il social network che conosce bene le esigenze delle aziende, pertanto si rivela uno strumento estremamente efficace per la lead generation, soprattutto con la recente introduzione di nuove funzionalit&agrave;, come l&rsquo;apertura al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Linkedin Advertising: come fare pubblicit\u00e0 su Linkedin<\/title>\n<meta name=\"description\" content=\"Linkedin Advertising: scopri come costruire 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href=\"https:\/\/www.across.it\/blog\/category\/performance\/\" rel=\"category tag\">Performance<\/a>","rttpg_excerpt":"B2B o B2C, la piattaforma LinkedIn Advertising funziona! Scopriamo in questo articolo come usarla al meglio per costruire campagne di successo. LinkedIn &egrave; il social network che conosce bene le esigenze delle aziende, pertanto si rivela uno strumento estremamente efficace per la lead generation, soprattutto con la recente introduzione di nuove funzionalit&agrave;, come l&rsquo;apertura al&hellip;","_links":{"self":[{"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/posts\/1860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/comments?post=1860"}],"version-history":[{"count":2,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/posts\/1860\/revisions"}],"predecessor-version":[{"id":2997,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/posts\/1860\/revisions\/2997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/media\/1861"}],"wp:attachment":[{"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/media?parent=1860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/categories?post=1860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/tags?post=1860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}