{"id":1850,"date":"2021-05-17T14:19:43","date_gmt":"2021-05-17T12:19:43","guid":{"rendered":"https:\/\/www.across.it\/newblog\/index.php\/newsletter-efficaci-tips-e-tricks\/"},"modified":"2026-04-29T17:02:50","modified_gmt":"2026-04-29T15:02:50","slug":"newsletter-efficaci-tips-e-tricks","status":"publish","type":"post","link":"https:\/\/www.across.it\/blog\/newsletter-efficaci-tips-e-tricks\/","title":{"rendered":"Newsletter efficaci. Tips e tricks"},"content":{"rendered":"<p>Gestire l&rsquo;invio di una<em> newsletter <\/em>pu&ograve; sembrare un&rsquo;operazione piuttosto semplice. Farlo in <strong>modo efficace<\/strong> all&rsquo;interno di una strategia che consenta di ottenere conversioni su un target qualificato &egrave;, al contrario, molto complesso.<\/p>\n<p>Questo articolo vuole essere uno strumento utile in grado di fornirti spunti per gestire al meglio la tua newsletter.<\/p>\n<p>Ecco gli steps principali<\/p>\n<h3>Costruisci un buon database di contatti<\/h3>\n<p>Il primo passo per la creazione di una newsletter efficace parte da una buona attivit&agrave; di costruzione di un database di contatti. &Egrave; fondamentale, infatti, lavorare su una strategia per la generazione di lead.<\/p>\n<p>I canali e le strategie su cui puntare possono essere molteplici:<\/p>\n<blockquote>\n<p>Sito internet<\/p>\n<\/blockquote>\n<p>Mettere in evidenza il tuo servizio di newsletter &egrave; certamente il primo passo per permettere agli utenti di entrare in contatto con te.<\/p>\n<p>Pertanto, aggiungere una sezione dedicata all&rsquo;iscrizione sul tuo sito &egrave; sicuramente un&rsquo;operazione utile e consigliata.<\/p>\n<blockquote>\n<p>Social media<\/p>\n<\/blockquote>\n<p>Molti social network, quale Facebook ad esempio, consentono un alto livello di personalizzazione della tua vetrina. Perch&eacute; non sfruttare anche questi canali per inserire un form di iscrizione?<\/p>\n<blockquote>\n<p>Valore aggiunto<\/p>\n<\/blockquote>\n<p>Se desideri conoscere il tuo target e raccoglierne i dati, &egrave; fondamentale trovare una formula di incentivo che convinca l&rsquo;utente a compilare il form, ad esempio buoni sconto, contenuti esclusivi riservati, concorsi, programmi fedelt&agrave;.<\/p>\n<p>Passiamo ora alla fase di composizione del messaggio. Ricorda che solo con una newsletter ben progettata l&rsquo;utente viene convinto ad approfondire.<\/p>\n<div data-oembed-url=\"https:\/\/www.youtube.com\/watch?v=zQGFIvS9g84&amp;t=4s\">\n<div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe allow=\"encrypted-media; accelerometer; clipboard-write; gyroscope; picture-in-picture\" allowfullscreen=\"\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/zQGFIvS9g84?rel=0&amp;start=4\" style=\"border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;\" tabindex=\"-1\"><\/iframe><\/div>\n<\/p><\/div>\n<h3>Organizza i contenuti<\/h3>\n<p>Innanzitutto si presuppone che se hai deciso di creare una newsletter &egrave; perch&eacute; hai dei validi contenuti da proporre ai tuoi lettori. Pertanto, <strong>cura nel dettaglio<\/strong> i testi e dosa bene le informazioni che vuoi comunicare all&rsquo;utente.<\/p>\n<p>Anche le immagini sono alla base della newsletter: &egrave; importante che il design abbia un <strong>aspetto professionale<\/strong> e che sia facile da navigare. Scegli layout dalla grafica semplice e mantieni uno stile pulito e lineare.<\/p>\n<p>Un altro aspetto importante: assicurati che la newsletter e la landing page siano responsive, cio&egrave; che si adattino alla risoluzione dello schermo di qualsiasi tipo di dispositivo.<\/p>\n<h3>Scegli bene Sender e Subject<\/h3>\n<p>Il <strong>mittente<\/strong> della comunicazione deve essere riconoscibile e noto al destinatario che pu&ograve; decidere di non aprire la mail se non si fida del nome che appare.<\/p>\n<p>Anche l&rsquo;oggetto &egrave; un elemento che condiziona in modo determinante l&rsquo;apertura di una <strong>newsletter<\/strong>. Per aumentare il tasso di apertura, un aiuto pu&ograve; essere l&rsquo;inserimento di un&rsquo;<strong>emoji<\/strong>.<\/p>\n<h3>Pianifica l&rsquo;invio<\/h3>\n<p>Quando conviene inviare la newsletter? Dipende dal target al quale ti rivolgi. Nel <strong>B2B<\/strong>, ad esempio, &egrave; consigliabile la prima mattina (ore 09:00) e il primo pomeriggio (ore 14:00). A quell&rsquo;ora gli utenti sono davanti al pc e pronti a ricevere le&nbsp; mail. Nel <strong>B2C<\/strong> invece &egrave; preferibile inviare durante il weekend o dopo le 19:00.<\/p>\n<h3>Analizza i dati raccolti<\/h3>\n<p>La gestione di una newsletter non termina con l&rsquo;invio del messaggio. La fase pi&ugrave; importante infatti consiste nell&rsquo;analisi dei dati per poter pianificare in futuro campagne sempre pi&ugrave; profilate.<\/p>\n<p>A questo punto non ti resta che iscriverti ad <a href=\"https:\/\/across.blog\/2017\/01\/03\/newsletter\/\">Across Channel<\/a>, la Newsletter di Across che inviamo una volta al mese, piena di contenuti freschi e innovativi sul Digital Marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gestire l&rsquo;invio di una newsletter pu&ograve; sembrare un&rsquo;operazione piuttosto semplice. Farlo in modo efficace all&rsquo;interno di una strategia che consenta di ottenere conversioni su un target qualificato &egrave;, al contrario, molto complesso. Questo articolo vuole essere uno strumento utile in grado di fornirti spunti per gestire al meglio la tua newsletter. Ecco gli steps principali [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-1850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter: ecco come puoi scriverne una efficacemente<\/title>\n<meta name=\"description\" content=\"Newsletter: scopri come si costruiscono newsletter aziendali efficavi, tutti i i trucchi e i consigli del mestiere per finire sicuramente nellla casella mail\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.across.it\/blog\/newsletter-efficaci-tips-e-tricks\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter: ecco come puoi scriverne una efficacemente\" \/>\n<meta property=\"og:description\" content=\"Newsletter: scopri come si costruiscono newsletter aziendali efficavi, tutti i i trucchi e i consigli del mestiere per finire sicuramente nellla casella mail\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.across.it\/blog\/newsletter-efficaci-tips-e-tricks\/\" \/>\n<meta property=\"og:site_name\" content=\"www.across.it\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T12:19:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T15:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.across.it\/blog\/wp-content\/uploads\/2026\/04\/newsletter-efficaci-tips-e-tricks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"private_wpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"private_wpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.across.it\\\/blog\\\/newsletter-efficaci-tips-e-tricks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.across.it\\\/blog\\\/newsletter-efficaci-tips-e-tricks\\\/\"},\"author\":{\"name\":\"private_wpadmin\",\"@id\":\"https:\\\/\\\/www.across.it\\\/newblog\\\/#\\\/schema\\\/person\\\/fcb151001757631d16aa74bc992a958b\"},\"headline\":\"Newsletter efficaci. 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Farlo in modo efficace all&rsquo;interno di una strategia che consenta di ottenere conversioni su un target qualificato &egrave;, al contrario, molto complesso. Questo articolo vuole essere uno strumento utile in grado di fornirti spunti per gestire al meglio la tua newsletter. Ecco gli steps principali&hellip;","_links":{"self":[{"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/posts\/1850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/comments?post=1850"}],"version-history":[{"count":1,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/posts\/1850\/revisions"}],"predecessor-version":[{"id":2310,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/posts\/1850\/revisions\/2310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/media\/1851"}],"wp:attachment":[{"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/media?parent=1850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/categories?post=1850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.across.it\/blog\/wp-json\/wp\/v2\/tags?post=1850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}