{"id":1844,"date":"2021-05-17T15:06:01","date_gmt":"2021-05-17T13:06:01","guid":{"rendered":"https:\/\/www.across.it\/newblog\/index.php\/email-marketing-efficace\/"},"modified":"2026-04-29T17:02:49","modified_gmt":"2026-04-29T15:02:49","slug":"email-marketing-efficace","status":"publish","type":"post","link":"https:\/\/www.across.it\/blog\/email-marketing-efficace\/","title":{"rendered":"Email Marketing Efficace"},"content":{"rendered":"

Diretta, immediata, misurabile, la pubblicità via email consente di raggiungere elevate performance con le campagne di Lead Generation<\/strong>.<\/p>\n

L’Email Marketing<\/strong> consiste nell’invio di messaggi commerciali a potenziali clienti, sulla base di profilazioni e interessi, al fine di promuovere un prodotto o servizio. <\/p>\n

I messaggi veicolati attraverso le DEM<\/strong> sono indirizzati a quegli utenti che hanno dato il loro consenso a ricevere determinate comunicazioni. I fornitori di tale servizio devono, oltre a possedere liste con grossi volumi di indirizzi, essere autorizzati al trattamento dei dati personali, rispettando i termini della normativa sulla privacy attualmente in vigore.<\/p>\n

Vantaggi del canale Email<\/h4>\n

L’Email Marketing continua a essere uno degli strumenti più efficaci del web marketing<\/strong>, oltre che il canale più utilizzato dalle aziende per fidelizzare i propri clienti. Gli obiettivi di questo tipo di comunicazione infatti possono essere i più diversi: acquisire nuovi clienti o fidelizzarli, rafforzare la brand identity di un’azienda, comunicare promozioni speciali o sconti, lanciare nuovi prodotti, invitare i clienti a partecipare a eventi. Può essere una fonte costante di traffico al sito per generare conversioni come iscrizioni o acquisti.<\/p>\n

Lavora sulla qualità delle tue liste e seleziona il tuo target attentamente<\/h4>\n

In una strategia di email marketing è importante non solo generare leads. È finita l’epoca nella quale era sufficiente sparare nel mucchio per ottenere buoni risultati.<\/p>\n

Il segreto<\/strong> di una campagna di successo sta nell’abilità con la quale viene selezionato il proprio target<\/strong>: è molto importante identificare con precisione chi riceverà l’email. Tra i dati più utili rientrano il genere, l’età e l’area geografica.<\/p>\n

Indirizzare gli invii a un preciso segmento di destinatari aumenta sicuramente il tasso di apertura e conversione, ma attenzione! Bisogna stare attenti a non “stressare<\/strong>” il database, ovvero non mandare troppe mail agli stessi indirizzi. Il rischio è quello di ottenere l’effetto opposto a quello desiderato: la disiscrizione dal database.<\/p>\n

Ascolta il podcast dedicato all’email marketing<\/a><\/p>\n

Se ancora non hai creato una lista di contatti per la tua attività, o al contrario hai già attivato questo canale ma non sai come sfruttarlo nel migliore dei modi scrivici a redazione@across.blog .<\/p>\n

Intanto se desideri approfondire l’argomento ti consigliamo di leggere qui<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"

Diretta, immediata, misurabile, la pubblicità via email consente di raggiungere elevate performance con le campagne di Lead Generation. L’Email Marketing consiste nell’invio di messaggi commerciali a potenziali clienti, sulla base di profilazioni e interessi, al fine di promuovere un prodotto o servizio.  I messaggi veicolati attraverso le DEM sono indirizzati a quegli utenti che hanno […]<\/p>\n","protected":false},"author":1,"featured_media":1845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance"],"acf":[],"yoast_head":"\nEmail Marketing: i suoi vantaggi e come renderlo efficace<\/title>\n<meta name=\"description\" content=\"Email marketing: scopri come rendere efficace per un'azeinda una strategia di digital marketing grazie al canale di Direct Email Marketing e i suoi vantaggi\" \/>\n<meta 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